Hi, I’m Alex Max.
Also known as Alexandra Maxine.
Graphic Designer, Art Director, and all-around Creator.
My Story
❋ The Beginning
The very beginning was morning crafts & creations.
The beginning you’re looking for is about Graphic Design. Late nights in the computer labs, finding the perfect magazine layout, or finessing with the pen tool in Illustrator. And the moment that allowed me to see how you could take ideas and bring them not only to life, but have fun through the process.
❋ The Middle
Crafting and creations continue.
But now, narrow down where to apply these Graphic Design skills. That is where advertising comes into the picture: a Creative Advertising degree to start with. Leading into a design role, that turned into becoming an Art Director and was followed by Associate Creative Director. Working on clients such as Rogers, Dairy Queen, Jeep, and Molson, it allowed me to learn from Creative Directors, Copywriters, Developers, Strategists, Project Managers, and everything in between.
❋ The Now
Combining it all.
I now have stepped back and looked at everything as a whole to combined all the aspects of crafts, Graphic Design & Art Direction. Working with multiple different clients. I’m able to brainstorm with them to help create their vision, through social media, brand identity, or simply keeping them on track with their goals.
I’m just a girl who loves a new adventure, a good colour palette & crocheting with reality tv.
Fanmail
“Alex has been the operational backbone of launching Well + Mortal.
As a full-time clinician and parent, I had the vision — but I did not have the structural bandwidth to execute it alone. Alex holds the architecture of a project with remarkable clarity. She understands sequencing, timelines, delegation, and digital infrastructure in a way that transforms ideas into something functional, beautiful, and real. She has the rare ability to expand a vision while simultaneously grounding it. When I’m thinking in big arcs and long-term possibilities, she calmly identifies the next concrete step. She speeds things up by organizing them — and slows them down in exactly the right way to ensure nothing important gets skipped. She has managed subcontractors, coordinated meetings independently, overseen design execution, and handled the countless moving parts that come with building a brand and digital presence from scratch. I trust her completely. I truly don’t know how this would have come off the ground without her. If you’re looking for someone who can turn complex ideas into an organized, elegant online presence — Alex is that person.”
Jill Bodak | Osteopath & Founder of Well + Mortal
- current client
“Alexandra is one of those rare people who brings equal parts heart and professionalism to everything she does.
I had been searching for months and was starting to give up hope that I would find the THAT person. She listens deeply, communicates clearly, and follows through on every commitment with genuine care. This is the most important thing for me … the follow-through without having to follow up! Working with Alexandra feels effortless because she creates an environment of trust, respect, and positivity. She consistently goes above and beyond!
I also love and respect the fact that Alexandra takes the time to really get to know you so she can accurately reflect your personal tone and style in the work she creates.”
Marilyn Barefoot | Speaker. Business Leader. Facilitator.
- current client
“Alex was exactly the person I needed to get my website in shape
—I could count on her to get everything done beautifully and on time. She has a real eye for design and intuitively understood how to build on my existing brand. She refined layouts, solved Squarespace issues I couldn’t figure out, and brought everything together so my website felt polished and cohesive. Her creative suggestions fit my style perfectly, and she was fast, efficient, and so easy to communicate with. I felt completely confident handing things over and knowing she’d take care of them.”
Lauren McConnell | Creative leadership speaker, Facilitator & Coach
- ongoing client
“Alex is an awesome team member. She's a fantastic designer,
she's a creative thinker, a talented Art Director, and her attitude is the best. She's a 'no ego', 'no BS', 'let's get this work done and have fun while we're doing it' kind of colleague. In my opinion, that's the best kind of colleague.
Sarah Deziel | Creative Director
- former co-worker & ACD
“I was always so lucky to have Alex on my side.
Alex and I worked alongside each other on the same pieces of business for a few years and she is absolutely the kind of pal you want on your team. She is professional, smart, and on the ball. You can count on her to get the job done, and get it done well. Her strong background in design shines through in all of her work, I call her my go-to digital guru.”
Meaghan Eveleigh | Creative Director
- former co-worker & Art Director