OLD STYLE PILSNER SOCIAL ACT
We’ve all heard about Hot Girl Summer, but what about Hot Bunny Summer?
In order to spread the word about Old Style Pilsner across the country, we took the iconic Pilsner mascot and put it on Tinder. Using social we asked people to swipe right on this handsome hopper for a couple of weeks and hop into its DMs with a great pickup line for a chance to win a chance to meet the Pils Bunny & sweet Old Style swag.
Using social first, we created reels, carousels, and teases of The Pil Bunny appearing on the dating app.
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Am I doing what you think I’m doing? 🤯 #hotbunnysummer
[tinder launch]
We placed the Pil Bunny in each major city across Canada to specifically target that area to allow them to match with Pil & give us their best one liners.
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What line are you using to pick me up? Drop it down in the comments. Getting my Tinder account ready. Make sure you swipe right on your Bunny. #HotBumnySummer
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I’m thinking about going on Tinder, help me choose a profile pic. A, B, C, or D? #HotBunnySummer
We let our followers know when we’d be hopping through their city so they could get their Tinder profile set up accordingly!
Welcome to Hot Bunny Summer. Who’s ready for some Pils and thrills? Find us on Tinder from August 17-31.
We’ll be hopping through these locations: Vancouver: Aug 17-19 • Calgary: Aug 20-22 • Saskatoon: Aug 23-25 • Toronto: Aug 26-28 • Montreal: Aug 29-31
Once hundreds of one-liners were received through Tinder Matches & across all social media platforms, swag was sent, and we invited our fans & influencers to join
the Pil Bunny himself at his favourite pub to have a pint and win more Pilsner swag.
