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Coors Light

COORS LIGHT LOCALIZATION

Coors Light is The Chill Choice of Summer. So we had to make sure that each province and major city across Canada
knew that Coors Light was the best choice to sip while enjoying their summer plans, no matter where they were heading.


CASE OF THE MONDAYS

Coors Light had a Case of the Mondays on the most Monday, of Mondays. After a country-wide typo in their Superbowl Ad, we had to turn to social to apologize for the mistake.
To support the campaign, we created trending social posts that also pushed the limited-time cases of Mondays Light.

[post copy] The Rocky Mountains have never looked more Chill. #TheChillChoice

[post copy] We had a Case of the Mondays, too. Find out more at our link in bio. 🍺

[post copy] Specially marked cases of Mondays Light packaging available now for a limited time 🍺 Link in bio


Copy written by: Mike Ciani & Kate Delaney