Client: Kinder Bueno
Agency: Publicis Groupe | Title: Art Director
KINDER BUENO SOCIAL
Challenged with making Bueno the snack of choice for millennials, we executed on an always on social strategy that focuses on brand awareness. For our target, this meant creating concepts that link relatable everyday experiences they look forward to, and the hazelnutty treat that is a Kinder Bueno.
Copy written by: Pipsan Docherty
Original content shot by: Neal McAuley & Reid Marshall
THAT’S A BUENO
Facing an awareness issue, Bueno's challenge was to educate their millennial target on what a Bueno bar is and the quality ingredients it's made of.
To address this, we created everything from an interactive 3x0:5 second story carousel that allows our audience to tap through and virtually unwrap to discover what's inside. To stop-motion of seeing each ingredient going into the pack. Creating all quality-focused videos that hit hard on taste and ingredients.
Copy written by: Pipsan Docherty
Original content shot by: Neal McAuley & Reid Marshall
LIMITED TIME BUENO
The visuals speak for themselves. The ultimate debate between vanilla and chocolate. So why not have some fun, take a poll, and ask millennials which one they would pick.
Copy written by: Pipsan Docherty
Original content shot by: Neal McAuley & Reid Marshall
