Client: Coors Light
Agency: Oliver Agency | Title: Senior Art Director
COORS LIGHT LOCALIZATION
Coors Light is The Chill Choice of Summer. So we had to make sure that each province and major city across Canada
knew that Coors Light was the best choice to sip while enjoying their summer plans, no matter where they were heading.
Copy written by: Mike Ciani
CASE OF THE MONDAYS
Coors Light had a Case of the Mondays on the most Monday, of Mondays. After a country-wide typo in their Superbowl Ad, we had to turn to social to apologize for the mistake.
To support the campaign, we created trending social posts that also pushed the limited-time cases of Mondays Light.
Copy written by: Kate Delaney
[post copy]
The Rocky Mountains have never looked more Chill. #TheChillChoice
[post copy]
We had a Case of the Mondays, too. Find out more at our link in bio. 🍺
[post copy]
Specially marked cases of Mondays Light packaging available now for a limited time 🍺 Link in bio