“Alex has been the operational backbone of launching Well + Mortal.
As a full-time clinician and parent, I had the vision — but I did not have the structural bandwidth to execute it alone. Alex holds the architecture of a project with remarkable clarity. She understands sequencing, timelines, delegation, and digital infrastructure in a way that transforms ideas into something functional, beautiful, and real.She has the rare ability to expand a vision while simultaneously grounding it. When I’m thinking in big arcs and long-term possibilities, she calmly identifies the next concrete step. She speeds things up by organizing them — and slows them down in exactly the right way to ensure nothing important gets skipped.She has managed subcontractors, coordinated meetings independently, overseen design execution, and handled the countless moving parts that come with building a brand and digital presence from scratch. I trust her completely. I truly don’t know how this would have come off the ground without her.If you’re looking for someone who can turn complex ideas into an organized, elegant online presence — Alex is that person.”
